Our research also helped us to understand consumers’ motives behind the switch to plant- based eating. The number one reason they chose plant-based products was that they considered them better for health, an opinion held by 75.4% of respondents. The second biggest driver, chosen by 51.3%, was “I like the taste”, while 45.8% buy into the plant-based category because they are concerned about the environment and sustainability. These reasons for purchasing plant-based products support the case that the market will see further growth, and indeed there are plenty of signs this upward trajectory will continue. A Bloomberg report published earlier this year predicted that the global market for plant-based food and drink could see fivefold growth by 2030, while alternative dairy could double over the same period. 4 3 Kantar, year to January 2020 4 Bloomberg Intelligence report, August 2021 5
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