“I also enjoy inspiring customers with ideas for new products. If I think it fits a European baker’s markets and production lines, I might focus on a product category that has become popular outside Europe, create a recipe that matches European preferences, and send samples for their consideration.” PREMIUM INGREDIENTS Of course, all the solutions Palsgaard’s application specialists come up with use Palsgaard ingredients. That is, after all, what makes the advisory service at all possible. But it’s all part of creating successful products and processes. “I’m constantly running into people who tell me they’re glad they changed to our products. Really, it’s the extra functionality that makes most of our solutions possible, whether it’s lower dosages, reduced fat requirements, cleaner labels or just help to achieve the right mouth-feel.” Naturally, many larger industrial bakeries have their own R&D teams, which are quite capable of working out what needs to be done by themselves. “But even then,” says Claus, “There will be some skills or insights they don’t have – and someone will call us to hear what we advise. Often, they’re not aware of the benefits of using our emulsifiers instead of cake gels, or one of our emulsifiers turns out to be exactly what they need to solve their most acute problem. Whatever it is, we’re always happy to help.” Claus E. Nielsen is Application Manager for Industrial Bakery with Palsgaard A/S. He can be reached via www.palsgaard.com or Tel +45 7682 7682. 4
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